From my understanding and research: A niche is something that you identify yourself with, are good at and passionate about that brings you money and is valuable to other people. It is the main purpose and representation of your blog.
What is the Purpose of a niche?
It solves a problem other people can relate to.
Brings income to your blog.
Helps with SEO as search engines will know which organic viewers to send to your blog.
Gives you direction on what to blog about.
Helps identify your brand.
Brings in money as the right people will view your blog and buy your products.
Strategies to finding your niche include:
1. Write down your talents,inspiration, passions, interests and or skills.
2. Write down which ones you are an expert in or know much about. This should be a broad topic that you can write or talk about for a long time. Narrow down your list.
3. Do research on which ones will bring you money or act as a source of income to you. Who will be your target market? What market needs are there regarding your niche? Which passions have a broad number of interested people. The one that people can payfor their problem to be solved.
4. Research on your competitors. How many more people have the same niche? What would you bring to the table that is special or unique, that make you stand out? Find pictures and resources for your reference and inspiration.
5. Test and evaluate your niche. Find out from your readers if they might be interested in such a topic. Write about it and see if you get any feedback (likes or comments). Be creative and visual (add images to your post). Find relevant bloggers in your niche to guest blog with.
6. Implement your niche. Find your brand. Stand out and enjoy blogging.
Life is full of trail and error until your trail no longer errors and you learn what works for you. Here is my story.
I first started my blog on a free wordpress.com. Wanting growth and flexibility, I decided to host my website on my own platform. Most people recommended Siteground and Bluehost. I am in South Africa. When I calculated the costs in rand for the domain and hosting which these services provided, I would be spending about R1000 which is not small money for me. I had a newborn baby, just became a SAHM and my husband and I just launched a new company, every cent counted. I never had money to waste.
I found South African based web hosting and of course I opted for the cheapest. I got my new mrschettylifestyle.com website. How ecstatic I was. It took me a long time to figure it out. It had more options than my free wordpress.com website. I had a lot to learn. I am a DIY person and was not going to spend money for someone else to do this for me. I struggled and gave up and tried again a week later. Theres an import button on wordpress, but the file is in XML format where as the place I was importing to is in a different format. It wouldn’t upload. Or I needed coding to change it and I am not a computer wiz.
I had to transfer each file one by one, rewrite everything and I had written a lot.
It took me about 2 to 3 weeks to get all my staff shifted and in order. I finally got my grove on. A week later Jetpack begins to send a report that my site is down and wont respond. This went on for hours in a day. I asked my web hosting why, they sent me a Y-Slow report and told me to ask my web developer. Now I’m screwed. Firstly, I don’t understand half of the things in the web report and secondly im my own web developer. I took to Facebook again. They all told me the fault is in my webhosting. I need to change it. It’s also a red flag that the webhosting didn’t know what to do.
It got worse. My emails blew off as Jetpack kept sending me these ‘website is down’ emails. I looked at my stats and they looked fairly good. Frustrated, I thought to myself if my website isn’t going down every 5 to, the stats will be better. My brother is studying computing, so I asked him and he said the same, I need to change my hosting. I found the answer to my questions in an article I found online. It explained that my site was running on Lite speed which was not recommended for a blog. I also run the loss with SEO on Google. I re-evaluated this would cost me in the long run. I need stability for my blog.
I found a better hosting who offer a free .co.za domain for a year with cheap and fair hosting but works well. But then I gotta go through this whole shenanigans again. At least now I know what to do.